AIki

The AI + Salesforce Glossary 14 terms and counting

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A2A (Agent-to-Agent Protocol)

Google's open protocol that allows AI agents from different vendors to communicate and collaborate with each other.

Agentforce

Salesforce's AI agent platform that enables businesses to build, customize, and deploy autonomous AI agents across sales, service, marketing, and commerce.

Agentforce 360

Salesforce's unified AI platform announced at Dreamforce 2025, bringing together Agentforce agents, Data 360, Agentforce Voice, and cloud-specific AI capabilities under one umbrella.

Agentic AI

AI systems designed to take autonomous action, not just generate content or answer questions. The shift from "AI that talks" to "AI that does."

AI Agent

An autonomous AI system that can perceive its environment, make decisions, and take actions to achieve specific goals - without constant human direction.

Customer 360

Salesforce's vision (and product suite) for having a complete, unified view of every customer across all touchpoints - sales, service, marketing, commerce.

Data 360 (formerly Data Cloud)

Salesforce's real-time data platform that unifies customer data from any source into a single customer profile. Rebranded from Data Cloud at Dreamforce 2025.

Einstein

Salesforce's AI brand, originally launched in 2016, covering predictive analytics, recommendations, and now generative AI features.

Human-in-the-Loop (HITL)

A design pattern where AI systems require human approval or intervention at critical decision points before taking action.

LLM (Large Language Model)

The AI technology behind ChatGPT, Claude, and the intelligence in Agentforce. Trained on massive amounts of text to understand and generate human language.

MCP (Model Context Protocol)

Anthropic's open standard for connecting AI models to external data sources and tools. Think of it as a universal adapter for AI.

Prompt Builder

Salesforce's tool for creating reusable, templatized prompts that pull in live CRM data. Build once, use across flows, agents, and record pages.

RAG (Retrieval-Augmented Generation)

A technique that makes AI smarter by fetching relevant information from your data before generating a response. The AI "looks it up" instead of guessing.

Salesforce Foundations

A free ($0) add-on for Salesforce Enterprise Edition and above that unlocks access to Agentforce, Data Cloud, and features from Sales, Service, Marketing, and Commerce clouds.

How to Use AIki

New to AI + Salesforce?

Start with these in order:

1. LLM - Understand the foundation
2. AI Agent - Understand the shift
3. Agentforce - Salesforce's implementation
4. Salesforce Foundations - Get started free

Building agents?

Focus on:

Evaluating protocols?

Compare:

1. MCP - Connecting AI to data/tools
2. A2A - Connecting agents to each other

Coming soon: Einstein Copilot, Trust Layer, Apex, Flow, Experience Cloud, and more.

Have a term you want explained? Let us know

Ready to Put AI to Work?

Let's talk about what AI agents could do for your business. 30 minutes. No pitch deck. Just answers.

Book a Discovery Call