What it is
Salesforce's AI agent platform that enables businesses to build, customize, and deploy autonomous AI agents across sales, service, marketing, and commerce.
Why it matters
Unlike traditional chatbots that follow scripts, Agentforce agents can reason, take actions, and complete complex tasks autonomously. They're powered by your Salesforce data through Data Cloud, making them contextually aware of your customers and business.
Key components
- Agent Builder - Create custom agents
- Prompt Builder - Design reusable prompts
- Pre-built agents - Sales Agent, Service Agent
Good to know
Available free (1,000 conversations) through Salesforce Foundations for Enterprise Edition and above.
Related terms
Salesforce Foundations
A free ($0) add-on for Salesforce Enterprise Edition and above that unlocks access to Agentforce, Data Cloud, and features from Sales, Service, Marketing, and Commerce clouds.
Prompt Builder
Salesforce's tool for creating reusable, templatized prompts that pull in live CRM data. Build once, use across flows, agents, and record pages.
Data 360 (formerly Data Cloud)
Salesforce's real-time data platform that unifies customer data from any source into a single customer profile. Rebranded from Data Cloud at Dreamforce 2025.