What it is
The AI technology behind ChatGPT, Claude, and the intelligence in Agentforce. Trained on massive amounts of text to understand and generate human language.
Why it matters
LLMs are why AI suddenly got useful for business. They can understand context, follow instructions, write content, analyze documents, and reason through problems. Salesforce uses LLMs (including partnerships with OpenAI and Anthropic) to power Agentforce.
Key players
OpenAI (GPT-4), Anthropic (Claude), Google (Gemini), Meta (Llama)
Related terms
AI Agent
An autonomous AI system that can perceive its environment, make decisions, and take actions to achieve specific goals - without constant human direction.
RAG (Retrieval-Augmented Generation)
A technique that makes AI smarter by fetching relevant information from your data before generating a response. The AI "looks it up" instead of guessing.
Prompt Builder
Salesforce's tool for creating reusable, templatized prompts that pull in live CRM data. Build once, use across flows, agents, and record pages.