What it is
Salesforce's vision (and product suite) for having a complete, unified view of every customer across all touchpoints - sales, service, marketing, commerce.
Why it matters
Customers don't think in departments. They expect you to know their history whether they're talking to sales or support. Customer 360 breaks down data silos so every team sees the same customer picture.
How it connects
Data Cloud is the technical foundation that makes Customer 360 possible by unifying data from all sources.
Related terms
Data 360 (formerly Data Cloud)
Salesforce's real-time data platform that unifies customer data from any source into a single customer profile. Rebranded from Data Cloud at Dreamforce 2025.
Salesforce Foundations
A free ($0) add-on for Salesforce Enterprise Edition and above that unlocks access to Agentforce, Data Cloud, and features from Sales, Service, Marketing, and Commerce clouds.