A

Apex

Salesforce's proprietary programming language for custom business logic — the backend code behind your automations, integrations, and agent actions.

What it is

Apex is a strongly-typed, object-oriented programming language that runs on the Salesforce platform. It powers triggers, batch jobs, REST/SOAP APIs, and custom logic that goes beyond what declarative tools like Flow can handle. In the Agentforce era, Apex classes serve as custom actions that agents can invoke.

Why it matters

Apex is how you extend Salesforce beyond configuration. When your business logic is too complex for Flow or your agents need custom actions, Apex fills the gap. It runs natively on the platform with full access to your data and security model.

Key components

  • Triggers
  • Batch Apex
  • REST/SOAP APIs
  • Invocable Actions
  • Test classes

How it connects

Agentforce agents invoke Apex classes as custom actions. Apex also powers the triggers, integrations, and batch processes that keep your org running.

Good to know

Governor limits are real — Apex code runs in a multi-tenant environment with strict CPU, query, and DML limits. Design for bulk operations from the start.

Need Help Implementing This?

We specialize in putting AI and Agentforce to work for Salesforce customers. Let's talk about your use case.

Book Intro Call