Before You Add More, Fix What You Have

Get more ROI from your existing Salesforce investment.

Request an Org Audit

Overview

Most Salesforce orgs are underperforming. Not because the platform can't do more — but because it was built in layers over years, by different people, with different priorities.

The result: workflows that don't fire, reports no one trusts, fields no one uses, and automation that fights itself.

Before you add AI on top of that mess, let's clean it up.

We audit your org, identify what's broken or underutilized, and prioritize fixes based on business impact. Then we optimize — streamlining processes, fixing data quality issues, and removing the friction that slows your team down.

The result: a Salesforce org that actually works the way it should. And a solid foundation for AI when you're ready.

What's Included

Org Health Audit

Comprehensive review of your Salesforce configuration, automation, data quality, and technical debt.

Process Optimization

Streamline sales, service, and marketing workflows to reduce clicks, eliminate bottlenecks, and improve adoption.

Data Cleanup

Deduplicate records, standardize fields, and fix the data quality issues that undermine reporting and AI.

Strategic Advisory

Ongoing guidance on roadmap, releases, and best practices — a fractional Salesforce architect on your team.

Why Funnelists for Optimization?

We've seen hundreds of Salesforce orgs. We know what "good" looks like — and we know the shortcuts that create problems later. Our audits aren't just checklists. We dig into how your team actually uses Salesforce, where they get stuck, and what's costing you time and money. Then we prioritize fixes based on business impact, not just technical elegance. 17 years in Salesforce means we've seen every mistake. Let us help you avoid making more.

Our Process

1

Discovery & Audit

We review your org, interview stakeholders, and document what's working, what's broken, and what's missing.

2

Prioritized Roadmap

We deliver a ranked list of recommendations with effort estimates and expected ROI for each fix.

3

Execute & Train

We implement the fixes, document changes, and train your team so improvements stick.

Ready for Liftoff?

Let's discuss how this service can benefit your business

Book a Discovery Call