What it is
Salesforce's AI brand, originally launched in 2016, covering predictive analytics, recommendations, and now generative AI features.
Why it matters
Einstein was Salesforce's first major AI push - lead scoring, opportunity insights, next best actions. It's still relevant but now sits alongside (and powers parts of) Agentforce. Think of Einstein as the AI brain, Agentforce as the AI hands.
Einstein features
- Einstein Lead Scoring
- Einstein Opportunity Insights
- Einstein Activity Capture
- Einstein GPT (now evolving into Agentforce)
Related terms
Agentforce
Salesforce's AI agent platform that enables businesses to build, customize, and deploy autonomous AI agents across sales, service, marketing, and commerce.
Prompt Builder
Salesforce's tool for creating reusable, templatized prompts that pull in live CRM data. Build once, use across flows, agents, and record pages.