Built on Salesforce.
Focused on AI. Driven by Results. We're a boutique consulting firm that's been in Salesforce since 2008. Now we're helping our customers put AI to work.
let's talkTroy Amyett - Founder & Chief Solutions Architect
I started in Salesforce in 2008 — back when "the cloud" was still a hard sell and most companies kept their data on servers in the basement. Since then, I've worked across software sales, professional services, and technical consulting. I've seen Salesforce grow from a simple CRM into the platform it is today. And I've helped companies in healthcare, financial services, telecom, pharma, and real estate make it work for them.
In 2015, I founded Funnelists to focus on what I do best: solving complex Salesforce problems and helping businesses get real ROI from their investment. Today, I hold 9 Salesforce certifications including Agentforce Specialist. I'm one of the few Agentblazer Legends in the ecosystem — a recognition from Salesforce for deep expertise in AI agents. I've completed the advanced Apex and Flow superbadges for Agentforce, and I'm currently working on my Data Cloud certification.
But credentials are just proof of work. What matters is results. I've spent over 30 years learning what actually moves the needle for businesses — and it's not more dashboards or prettier reports. It's smarter systems that do the work for you.
That's what I'm focused on now: AI agents that sell, serve, and scale.
“If your partners aren't vibe coding solutions, time to find new partners.”
— Troy Amyett, Founder
Our Story
Funnelists was founded in 2015 in Austin, Texas with a simple mission: help businesses get more from Salesforce.
For years, that meant implementations, integrations, customizations, and optimizations. We built orgs from scratch. We fixed orgs that were broken. We connected systems that didn't talk to each other.
We still do all of that. But something shifted.
When Salesforce launched Agentforce, we saw the future: autonomous AI agents that don't just report on data — they act on it. Agents that qualify leads, resolve support tickets, book meetings, and execute workflows without human intervention.
We went all in. We got certified. We built production agents. We learned what works and what doesn't. Now we're an AI-first Salesforce consultancy.
We still bring 17 years of platform expertise — but we apply it to a new question:
How do we make your Salesforce org smarter?
