Your customers don't have a portal. They email support@ and wait. No visibility into case status. No way to search your knowledge base before submitting a ticket. No way to attach a screen recording showing the exact issue. Every case that could have been self-served is another ticket your agents handle manually.
Experience Cloud requires per-user licenses and months of configuration. Zendesk pulls your data out of Salesforce. Building custom takes serious time and budget. The SF Support Portal Template gives you an AI-powered self-service portal that deploys in days — on licenses you already have.